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Buyers tips

Consider good quality cast or handmade jewellery and ring settings because you can be sure of a quality that sure to last. White gold is an affordable substitute for platinum
many jewellery retailers advertise various types of sales and often offer discounts off the represented regular prices for their products. As well, jewellery retailers often advertise the appraisal value of certain items or provide appraisal quotes orally to consumers.
Comparative price advertising, when it is truthful, improves the quality of information available to consumers. However, the Competition Bureau has received numerous complaints from consumers and competitors in the past regarding deceptive claims made in the advertising and promotion of jewellery. Here are a few situations that you might encounter and should be cautious about:

  • Retailers who have a continuous sale going on such as a banner stating "Sale-50% Off" which has been up for an extended period of time. In such cases, the sale price is often the regular price and no discount is being obtained.
  • Regular prices which might have been inflated and then marked down to give the false impression of a sale. For example, "Regular $1000, Sale $499". In this case, the regular price may be a phoney regular price.
  • Retailers who use terms such as "Appraisal Value", "Certified price", "Retailed at" or "Manufacturer's Suggested Price" and offer discounts off these prices. Such terms may not represent actual regular prices. Also, both the appraisal price and the lower price are sometimes higher than the item's regular price elsewhere. For example, "Appraisal Value: $2000, our price $1200" where the same item sells for $1000 at other jewellery stores.
  • Retailers who misrepresent the reason that they are having a "sale". For example, a retailer advertises a "Going Out of Business" sale when they are just closing their store to re-open under another name. Generally, a "Going Out of Business", "Closing Down" or "Bankruptcy" sale should not last longer than a few months. Further, when a store is closing its operations, it should not be selling additional inventory brought in from other sources unless the retailer makes this fact clearly known to consumers.

Tips to Guide You in Your Jewellery Purchases:

  • Shop around and compare prices and quality. Don't be lured by the offer of a "sale" or a discount as it may not always be as good a deal as it seems.
  • Be wary of retailers whose products are always on "sale" or who advertise continuous sales.
  • Ask about the retailer's refund policy and if you can return the item if you are not satisfied with your purchase.
  • Ask for a detailed receipt of your purchase. You should have a record of the price, a description of the item, the store's refund/exchange policy and the retailer's name and address. If this is not forthcoming, think twice before buying.

If you would like a customer service advisor to search for you and contact you with the results, or if you are looking for something special that you do not see on our Web Site, please email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . We will contact you by e-mail with the results


Rubin I


Deshmoret e kombit 131
Ferizaj, Kosova

Tel & Fax: (0290) 320 815 

Rubin Diamond Line

This Store is located in the center of the capital of Kosova, Prishtina near the GRAND HOTEL.

Rr.19 Nëntori No. 7/2
Prishtina, Kosovë

Tel (044) 656-256

Rubin III

Gold Jewellery

Deshmorët e kombit 136
Ferizaj, Kosova

Tel: (0290) 321 309

2002-2010 by Rubin Jewellery